Thursday, 20 June 2013

THE SCHWARZKOPF LIVE LAB EVENT: LIVE XXL COLOUR

Last week i was invited to attended the Schwarzkopf Live Lab Colour XXL event ( I know, what a mouthful). It was the launch of their new and improved home colouring kit, for the bright colours, rather than the tamer ones!
(courtesy of Mason-Williams PR) 

Sarah, who invited me to the event, told me there was going to be a HD Brow bar there and if i was interested in having my brows done, of course i said yes! I had only heard a little bit about HD Brows before, through a Pixiwoo video, which i will link below. 
They were super nice and sent me a patch test to make sure i was not allergic to the dye. I think qualities like this make the event, and the brand stand out so much from the crowd. 
So Tuesday just passed, myself and my mummy hopped on the train up to London to attend the event. When we got there we were welcomed by Sarah, who was lovely and friendly and explained all about what was going to happen and what was on offer throughout the night.

First was a talk from one of the developers of the hair colouring from Schwarzkopf headquarters in Germany, who had flown over to talk that night.
(courtesy of Mason-Williams PR) 

It was so refreshing to hear all the science behind the product we were all there to see, so often we are so ignorant to what we are using and how much work and research goes into these products. He explained how they test the colouring on all different hair types and how the chemicals are adapted to make the colour last for longer. It was really interesting, and made me feel like a knew a lot more not only about the brand but hair colouring itself. 
I was then lucky enough to have my brows done by the HD Brow Team, Laura did mine, and she was lovely, informing me every step of the way what she was doing, if i was happy with it, how i like them done, shape, colour thickness  It was a great experience, and i have to say they are looking pretty darn good. The HD Brow team were so lovely and gave me and my mummy a goody bag with a eyeshadow/eyebrow pallet each to suit our brow shades, along with a brush and their Brow Buster Gel. I'm super looking forward to giving those products a go!
It was fun to get our pop of colour with the hair team, where i went for blue, and my mummy went for a flash of soft red! They styled the colour extensions in as well as cut and trimmed them to fit the shape our of hair as it was, it was so fun to see how actually all these colours you never thought you dare dye your hair can look so good! What do you all think of my blue Barnett?!


(courtesy of Mason-Williams PR) 

I had such a wonderful time at the Schwarzkopf event, and we were both lucky enough as well to be gifted with a goody-bag as well filled with hair treats including their new got2b 'Beach Mermaid Texturizing Salt Spray' and got2b 'Oli-Licious Styling Oli' which I'm really looking forward to trying when i head off on holiday soon, as well as two colours that i may give a go as well! 

We ended the event in the best way you can, with a photo booth session, if something has a Photo Booth you've got my vote, they are such a fun way to remember the moment and have a laugh! 
I had such a great time and the event and would 100% recommended Schwarzkopf hair colouring products they put so much time, effort and research into make the best products they can, and so they can work for everyone! give them a go, be bold! 

tweet me what Schwarzkopf products you like, or would like to try!
@lndgirlblogging

Xx


INFO:

PIXIWOO HD BROW VIDEO:http://www.youtube.com/watch?v=gYefRDo5Itc

HD BROW WEBSITE:http://www.hdbrows.com/

SCHWARZKOPF WEBSITE:http://www.schwarzkopf.co.uk/skuk/en/home.html


If your in the UK you can buy all Schwarkopf products from Boots, Superdrug and any good supermarket as well! 

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